Entry Title: "RRG"
Mikhail Puzakov (12 points),
Category and Expertise: Graphic Design, Professional
RRG (Russian Research Group) provides full scope of services such as geomarketing, consulting, brokerage, management etc. in Russian commercial real estate market. On its 10th anniversary the company decided to refresh and rebrand while preserving intact its existing logo designed in-house. As geomarketing is key expertise of RRG, the new identity sees stylized artistic maps, nicknamed RRG geomaps added to the visual application of the brand. RRG geomaps were rendered in RRG colours of white, black and orange and were applied throughout all stationery, documentation and corporate materials. Main graphic features of a map, such as isolines and grid are also present in RRG geomaps, photographic beads represent place marks indicating high quality of the company's services, names of RRG services and areas of activities are used instead of place names. For advertising purposes etc. RRG geomaps can incorporate stylized linear graphics thus providing a versatile and adaptable visual device.
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