BlockXBlock

Agency: Brunet Garcia Multicultural Advertising & Public Relations Block x Block is a community initiative to bring back the beauty to our local community, San Marco, a small historic section of Jacksonville FL. The initiative is meant to spread, block by block, and raise awareness of how small businesses can make a large impact on the community in which they do business. As part of the Block x Block program, we will be spreading the word and encouraging all of Jacksonville to participate using word of mouth, social media, web and you tube videos, and a poster campaign. Our efforts will focus mainly on the San Marco area as we begin, but will expand as the program does. Block x Block relies on community support and action while using a cohesive brand feel to communicate through varied media.