Entry Title: " Echo"
Name: Ferroconcrete, Los Angeles,United States
Category: Graphic Design, Professional


Entry Description:

Responsible Design, Loud and Clear.
Echo is purified water that is bottled and distributed in Los Angeles, reducing shipping waste and emissions. The bottle is made from 100% recycled and recyclable plastic. Our label design is clean, modern and responsible. The label can be easily peeled off to save time at recycling plants. The design aims to reflect the spirit of the brand - to keep waste at an absolute minimum and reveal beauty in simplicity.

Yolanda 'Yo' Santosa began her career designing main titles for projects like 300, Desperate Housewives and Ugly Betty. Although she loved storytelling, she couldn't ignore a growing fascination for branding. She founded Ferroconcrete in 2006 with the Pinkberry account, and has been managing the brand since. She has taught at Art Center Pasadena and is an active national guest speaker. Her list of awards includes 3 consecutive Emmy nominations and the Young Guns 6 Award.