Entry Title: "
The Institute of Modern and Contemporary Art"
Sasges Inc; design firm, Rita Sasges; creative director; Rita Sasges; designer, Tali Schtelzer; designer, Gerard Yunker; photographer, Janice Laurie; writer, Tony Luppino; writer, David Leinster; writer, Kasian Architecture; illustration, David Leinster; project director, D'Arcy Levesque, project director,
Category: Graphic Design, Professional
15 x 18 inches
Sasges Inc. was charged with creating a book to help persuade officials and influencers to embrace the idea of creating a major contemporary art institute. Our design urged viewers to imagine a vibrant, interactive space. Art prints layered over black-and-white photos of the modernist venue engaged readers and allowed them to view the art in the context of the architecture. The oversized coffee-table-book format invited the audience to display and share the material.